Israeli startup Wasteless has created shelf-life-tracking product labels.The longer a product is on the shelf, the lower its cost becomes.
Price tags have already begun to be implemented in the store in Milan. As a rule, supermarket employees themselves change the price tags of goods that have been around for a long time. The new technology will automate this process. Electronic shelf labels keep products visible. Yogurt that expires on April 20th can be next to yogurt that expires after two weeks, and electronic labels automatically reflect the difference in expiration dates.
As shown by a test launch a year ago, 41% of shoppers tend to choose cheaper expiring products, Ferra.ru reports.